Rahmanda Pertiwi Siregar 15407001 Qualitative and Quantitative Analysis

Qualitative research is a field of inquiry that crosscuts disciplines and subject matters [1]. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The discipline investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often needed rather than large random samples.

Qualitative research categorizes data into patterns as the primary basis for organizing and reporting results.[citation needed] Qualitative researchers, typically rely on four methods for gathering information:

1. participation in the setting,
2. direct observation,
3. in depth interviews, and
4. analysis of documents and materials [4].

The ways of participating and observing can vary widely from setting to setting. Participant observation [1] is used by researchers who become members of a culture, group, or setting, and adopt roles to conform to that setting. By doing this, researchers gain a closer insight into the culture's motivations and emotions. Observing without participating may inhibit the researchers' ability to understand the experiences of the culture. Participant observation is a strategy of reflexive learning, not a single method of observing. [5]

Some distinctive methods are the use of focus groups and key informant interviews.

Qualitative researchers may use different approaches in collecting data, such as the grounded theory practice, narratology, storytelling, classical ethnography, or shadowing. Qualitative methods are also loosely present in other methodological approaches, such as action research or actor-network theory. Forms of the data collected include text, pictures, etc.

Quantitative

Quantitative analysis may refer to:

* Quantitative analyst, in finance, someone who applies mathematics, among others stochastic calculus, to finance
* Quantitative analysis (chemistry), in analytical chemistry, the measurements of quantities of substances produced in reactions rather than simply noting the nature of the reactions

Quantitative analysis may also be:

* Statistics and statistical analysis techniques rather than the use of mathematical material in social science

* Quantitative Analysis of Behavior

* Mathematical psychology